Privacy Policy




Your privacy is important to us, so to:


  • Let you know about your privacy rights;  

  • How the law protects you, and

  • Enable you to understand how Kudo looks after your personal data


We have prepared this Privacy Policy. Please use the guide to specific sections below to easily find what you are looking for.  












1. Important information and who we are


Purpose of this privacy notice


Our privacy notice aims to give you information on how Kudo collects and processes your personal data through your use of our website and related services, including any personal data you may provide through this website when you create an account with us or purchase our products.   


Given the nature of our services, we do not knowingly collect data relating to children. It is important that you read this privacy notice together with any other notices we may provide you so that you are fully aware of how and why we are using your data. This privacy notice does not override our other notices and may be updated from time to time.


Data Controller


Kudo control and are responsible for the personal data that we hold about you. Our company correspondence details, registered company number and ICO registration number are included in the introduction paragraph to our terms and conditions.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.  

We would appreciate the chance to deal with any data protection concerns you may have before you approach the Information Commissioner's Office (ICO) so please contact us at in the first instance. 


You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (  


Changes to the privacy notice and your duty to inform us of changes


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Third-party links


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


2. The data we collect about you


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:


  • Identity Data includes first name, last name, username or similar identifier (including your facial features if you provide them to us in a photograph).

  • Contact Data includes billing address, delivery address, email address and telephone numbers.

  • Financial Data includes bank account and payment card details.

  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us, which includes anything we’ve sent or delivered to you.

  • Technical Data includes details of visits to our site, internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.  

  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, communications you’ve sent to us or we’ve sent to you and survey responses.   

  • Usage Data includes information about how you use our website, communications (including email and social media), products and services.  

  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not usually collect Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). We will, however, be required to ascertain whether you have any relevant allergies in order to protect your health and meet food regulation standards. We do not collect any information about criminal convictions and offences. In some circumstances, we may inadvertently record other Special Categories of Personal Data if voluntarily disclosed to us in email or over the phone. Under such circumstances, any Special Categories of Personal Data will be treated in accordance with your rights.  


If you fail to provide personal data


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.  


3. How is your personal data collected?


We use different methods to collect data from and about you including through:


  • Direct correspondence. You may give us your Identity, Contact and/or Financial Data by filling in forms or by contacting us via social media, our website, post, phone, text, email or otherwise.This includes personal data you provide when you:

  • Complete our sign-up questions and consultation;  

  • Create or start creating a user account on our website;

  • Provide details of any changes to your account that you may notify us of from time to time

  • Subscribe to our service;  

  • Request marketing to be sent to you;

  • Subscribe to a promotion or survey; or

  • Communicate with us, whether it’s giving us some feedback, asking us any questions or providing us with any suggestions about our products and services.  

  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

  • Third parties or publicly available sources. We may receive personal data about you from various third parties including Technical Data from the following parties:


        (a) analytics providers;

        (b) advertising networks; and

        (c) search information providers.


4. How and why we use your personal data


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is in our legitimate interests (or those of a third party) and your interests do not override that interest.

  • Where we need to comply with a legal or regulatory obligation.


Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message from us. You have the right to withdraw consent to marketing at any time by visiting our communication preference centre or by contacting us.


The points below set out how we use your data and the lawful basis for doing so.  



To register you as a new customer


Data required:


(a) Identity,

(b) Contact,

(c) Financial

(d) Personal 

(e) Activity 


Data required for:


Performance of a contract with you




To contact you regarding completion of the registration process


Data required:


(a) Identity,

(b) Contact,

(c) Usage

(d) Health, where applicable

(e) Activity


Data required for:


Performance of a contract with you




To process and deliver your order including: 


  1. Manage payments, fees and charges,

(b) Collect and recover money owed to us

Data required:

(a) Identity,

(b) Contact, 

(c) Financial, 

(d) Transaction, 

(e) Marketing and Communications


Data required for:


(a) Performance of a contract with you, (b) Necessary for our legitimate interests (to recover debts due to us)




To manage our relationship with you which will include:


(a) Notifying you about changes to our terms or privacy policy,

(b) Asking you to leave a review or take a survey

Data required:

(a) Identity,  

(b) Contact,

(c) Profile,

(d) Marketing and Communications


Data required for:


(a) Performance of a contract with you,

(b) Necessary to comply with a legal obligation,

(c) Necessary for our legitimate interests (to keep our records updated and to study how 

customers use our products/services)


Activity: To enable you to complete a survey


Data required:


(a) Identity,

(b) Contact,

(c) Profile,

(d) Usage,

(e) Marketing and Communications

Data required for:

(a) Performance of a contract with you,

(b) Necessary for our legitimate interests (to study how customers use our products/

services, to develop them and grow our business)




To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)


Data required:


(a) Identity,

(b) Contact,

(c) Technical

Data required for:

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise),

(b) Necessary to comply with a legal obligation




To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you


Data required:


(a) Identity,

(b) Contact,

(c) Profile,

(d) Usage,

(e) Marketing and Communications,

(f) Technical


Data required for:


Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)




To use data analytics to improve our website, products/services, marketing, customer relationships and experiences


Data required:


(a) Technical, 

(b) Usage


Data required for:


Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)




To make suggestions and recommendations to you about goods or services that may be of interest to you on the basis of previous sales to you via electronic means (telephone, email, SMS or App push notifications)


Data required:


(a) Identity,

(b) Contact,

(c) Technical,

(d) Usage,

(e) Profile,


Data required for:  


Necessary for our legitimate interests (to develop our products/services and grow our 



Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the list above. For the most part, we’ll be using your data to fulfil our contract with you. In providing any peripheral services, we will only use your data where it is in our legitimate interests, such as improving our goods/services, which we hope will benefit you.




We provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established a communication preferences centre within your account area where you can view and make certain decisions about how we communicate with you.


Promotional offers from us 


We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you started our signup process and, in each case, you have not opted out of receiving that marketing.


Third-party marketing 


We will get your express opt-in consent before we share your personal data with any company outside the Kudo group of companies for marketing purposes.  


Opting out


We have established a communication preferences centre within your account area where you can view and make certain decisions about how we communicate with you (https://Kudo/communication-preferences). You can ask us to stop sending you marketing messages at any time by logging into the website and selecting yes or no to adjust your marketing preferences or by following the unsubscribe links on any marketing message sent to you via email or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase. We will continue to communicate with you for reasons essential to the fulfilment of any orders (this includes information relating to your account and deliveries), you cannot opt out of any such messages.  




You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

For more information about the cookies we use, including third-party cookies, please see our cookie policy.


Change of purpose 


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.


Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


5. Disclosures of your personal data


  • We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • Delivery services, such as DPD, for the delivery of documents and other items.

  • Service providers who provide IT and system administration services.

  • Professional advisers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.

  • HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.


Alternatively, we may seek to acquire other businesses or merge with them.  

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We only permit third parties to process your personal data for specified purposes and in accordance with our instructions. Third-parties may contact you directly in connection to the provision of our goods/services e.g. relating to the delivery of your orders – such communications may include satisfaction surveys relating to your delivery. These communications will be covered by the third party’s privacy policy.


6. International transfers


Some of our servers and processors are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.


Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:


  • That that country has been deemed to provide an adequate level of protection for personal data by the European Commission.

  • We use model clauses approved by the European Commission which give personal data the same protection it has in Europe.  

  • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.  


Please contact us at if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


7. Data security


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


8. Data retention


How long will you use my personal data for?


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


In some circumstances you can ask us to delete your data: see 'Request erasure' below for further information.

For Personal Data that is not required to be kept for legal purposes or where our legitimate interest is not overridden by your interests or fundamental rights and freedoms, we will retain your data for 24 months from the point at which you cancel your subscriptions with us and stop all interaction with Kudo. If you don’t complete our signup process for your first delivery, we will retain any Personal Data that you provide during the signup process for 12 months. If you have opted into receiving marketing messages from us, we will notify you via email prior to deleting your Personal Data so you have a chance to prevent the deletion and enable you to retain access to your account, your order profile and any correspondence with us.


If you have opted out of marketing, please be aware that we will delete your Personal Data in accordance with the timeframes above without further notification to you.


In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


9. Your legal rights


Under certain circumstances, you have rights under data protection laws in relation to your personal data, these include:  


  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data.

  • Right to withdraw consent.


If you wish to exercise any of the rights set out above, please contact us at 


You have the right to:


Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.


Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.


Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.  


Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.


Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.  


Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.  


Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


No fee usually required


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


What we may need from you


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


Time limit to respond


We try to respond to all legitimate requests within 30 days. Occasionally it may take us longer than 30 days if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

© 2020 by Kudo


Toggle Data Services Limited (Kudo) is registered in England and Wales (number 10368531) and our registered address is 411, 3 Television Centre, 101 Wood Lane.