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The Kudo Team
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The Ghoul of Bad Insurance
With your help, we're on a quest to make insurance better

By banishing jargon, by putting the power in your hands, and by paying back, we believe we can make insurance better.


Download Kudo today to find out how we're doing that. 


We believe in better

Insurance should make your life easier, not harder. Kudo's built from the ground up to fix problems we've all had to deal with for too long.


How we act

Like humans. It sounds simple, but insurers are very good at making you feel like 'just a number'. The Kudo team always treats you like you're having a chat in person. 

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A safe pair of hands

We're backed by a top-rated insurer, and we've built our product to stand by you. On top of that, we don't hide catch-you-out terms in our policies (you can read about them here).

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Where are we

We're a UK company, and all our team are UK based, too. That said, you can still get help 24/7 if you're unlucky enough to have a claim.

Help us make insurance something you want to buy

Download Kudo and join the safe drivers of the UK in getting something more from their car insurance.

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1. Download

Download and install the free Kudo app on your iOS phone. The app uses clever tech like accelerometers and geo-location, so we’ll need your permission to use it.

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2. Drive

Drive your everyday. Kudo captures each trip you make – but we never share your data. With a few miles under your belt, you’ll get a score. Earn Koins for each great drive. The better you drive, the more Koins you earn.


3. Win

Koins are our in-app currency. Spend Koins opening chests, redeem them for gifts, or get entries for our monthly competitions. Monthly draws are something worth winning! 

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