How it works
All good things come to those who.... drive safely
Take on the Kudo Challenge
Earn Koins while showing off how you drive over a roughly two week period
Pass with flying colours
If you conquer the Kudo Challenge, get a great quote that reflects how good a driver you are
Join the club and find out insurance doesn't have to be as bad as you think it is
Because you're good
Wherever you go, good drivers suffer the burden of subsidising bad drivers. There's a simple reason for this.
Insurers can't tell the difference between the two.
Kudo's different. We let you prove how good you are before you join us, so you can reap the reward of being in a class of your own.
And that's good for both of us
Because we don't insure bad drivers, we can do things that other insurers can't - or won't. Things like...
No admin fees (obviously), great rewards just for driving safely, tip top customer service, and DIY policy changes - to name but a few.
Koins and Chests
How you win by joining Kudo
Get rewarded just for doing you
Safe drivers are less likely to need their insurance, which is great.
To reflect that, and make it work for you, we reward safe driving and try to add a bit of fun, as well. Safe trips you drive earn you Koins, and Kudonians can use those Koins to open Chests and prizes.
What's inside? Come and find out...
Kudo's car insurance
Coming Spring 2021
We believe in fairness, and we want you to hold us to that standard.
It's easy to say that, but harder to create an insurance product that delivers on it.
Beyond factoring in how well you drive, here are a few ways in which we've made sure Kudo does just that:
Always keep your no-claims bonus if an accident's not your fault
Keep your excess if you tell us about a claim straight away - fault or not
No caveats, no smallprint. If it's important, we'll tell you clearly
Unless there's fraud involved, we'll never use your driving data to refuse a claim
No one's perfect all the time - we don't penalise our customers for the odd slip-up